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Small Business Marketing Questions...

"What is the most-effective way to get more customers?"

"How can I know if my marketing investment is making me money?"

"What is the quickest way to become more profitable?

If these questions have ever crossed your mind (or if they keep you up at night), you are not alone. Whether you're in Meat Cove or Arichat, Port Hood or Glace Bay, or any of the many points in between, you need answers to these questions for your small business to survive our volatile world.

But before I answer those questions, I have 3 other questions for you to consider:
  • Can potential customers or clients discover your business with an online search? (Studies show that between 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them...)
  • Are potential customers or clients familiar with your business from seeing it in their social feeds? (97% of people learn more about a local company online than anywhere else...)
  • Is your business contact & location information online accurate? (88% of searches for local businesses on a mobile device either call or visit the business within 24 hours...)
If you're not able to answer these questions, I can help. You should start with The Local Marketing Foundation. 

And The Local Marketing Foundation starts with Google My Business (GMB) so I've provided a cheat sheet for you below. It walks you through the benefits of having a GMB listing for your business on Google and the basics of setting it up. It's free - so grab a copy!

Sydney, NS

Sydney, NS

Our Services
Leverage the 3 Irrefutable Laws of Business Growth to Grow Your Business with Our Services
Our Services
Leverage the 3 Irrefutable Laws of Business Growth to Grow Your Business with Our Services
The 3 Irrefutable Laws of Business Growth
Paraphrasing Jay Abraham, here are The 3 Irrefutable Laws of Business Growth:

1. Get more customers (Increase the Number of Customers)
2. Get Larger Orders (Increase the Size of Transactions)
3. Get Repeat Customers (Increase the Frequency of Sales)

If you want your business to grow, these are the 3 things you need to do. Our services can help. In fact, we've aligned our services with these 3 Goals in mind!

Get More Customers

Many businesses invest heavily to get new customers but fail to build a Customer List in the process.

A Customer List is a business asset you own. It allows you to leverage technology to generate more sales.

If you don't have a Customer List, you don't have customers. You have random buyers and you'll have to continue investing heavily to continue getting random buyers.

If you have a Customer List you can quickly & affordably deliver Special Offers to your Customers to generate on-demand sales.

First, you need Customers for your List...

Get Larger Orders

"Would you like fries with that?"
"Would you like to make that a meal?"

Those are called upsells and we've all heard them. They easily increase the size of an order, making the order more profitable.

Online Ordering options have increased the size of orders, likely because it's easy to select items for a large order correctly.

Phone-order Customers tend to keep their orders small and simple to ensure they get what they ordered. Adding an Online Ordering option with suggested upsells can instantly boost sales!

Systems simplify growth...

Get Repeat Customers

The easiest way to grow your business is to get your best customers to come back more often. And how do you do that? Simply by leveraging the Customer List you've built.

You can grow your profits by using systems & technology to simplify marketing to your existing Customers, enabling you to deliver Special Offers whenever you want to (or whenever you need to).

Having the ability to (ethically) influence Customers who already know, like, and trust you puts you in control of your business.
You just send out an Offer your Customers will want & watch the profits grow.

Leveraging technology is powerful... 

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Monday - Friday: 9am - 3pm 
[ Text Msg Response: 8am - 6pm, Text (902) 371-3245 ]

Got a Question? Send us a Message!

Call or Text (902) 371-3245

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